Why is it important for distillery servers to know about the products being served?

Understanding the products being served is essential for distillery servers primarily because it allows them to provide informed suggestions and enhance the overall customer experience. When servers have in-depth knowledge of the spirits, including details such as flavor profiles, production methods, and the specific characteristics of different offerings, they are better equipped to tailor their recommendations to the preferences of the customers. This personalized approach can significantly elevate the tasting experience, making it more enjoyable and memorable.

Informed suggestions contribute to a more interactive atmosphere where customers feel valued and engaged. This not only helps in building rapport with guests but also encourages them to explore new options they might not have considered, leading to potentially increased sales and customer satisfaction.