What is a key characteristic that servers should maintain during customer interactions?

Engagement with the customer is essential in the service industry, particularly in a distillery setting where the experience is often as important as the product itself. When servers actively engage with customers, they demonstrate attentiveness and a genuine interest in enhancing the customer's experience. This includes listening to customer preferences, answering questions about the products, and making recommendations based on their knowledge.

An engaged server can create a welcoming atmosphere, encouraging customers to feel valued and appreciated. This positive interaction can lead to higher customer satisfaction, repeat business, and positive word-of-mouth referrals. Additionally, showing engagement can help to build rapport, which is crucial in fostering a loyal customer base in the competitive hospitality industry.