What is the main purpose of standard garnish in cocktails?

The primary purpose of a standard garnish in cocktails is to enhance visual appeal and add complementary flavors. Garnishes contribute to the presentation of a drink, making it visually enticing, which can enhance the overall drinking experience. Additionally, they often contain flavors that complement the main ingredients of the cocktail, enhancing the overall taste profile. For example, a twist of lemon can add a zesty aroma and a refreshing note that contrasts well with sweeter spirits, while an olive might provide a savory element to a martini.

In the context of cocktail crafting, the visual aspect is significant since it not only attracts attention but also sets expectations for the drink's taste. Attractive garnishes can evoke interest and anticipation, making a drink more memorable. The combination of these elements helps establish a cocktail's identity and can play a crucial role in the overall enjoyment of the beverage.